What are you actually paying Airbnb for?

15–25% of every booking, and not one guest you get to keep.

Book a call

I speak to a lot of villa owners. They always tell me the same three things, and none of them sound like real problems. And that is exactly what makes them expensive. Let me show you why:

01

“Airbnb and the other platforms are where guests find us.”

They bring you a place in a queue. A thousand villas on the same island, on the same page, and a guest who compares 10 villas in 30 seconds. At that speed the only thing separating you from the others is the number underneath your photo.

02

“There is plenty of demand for Mykonos.”

There is. But the demand reaching you now is the few who are already actively searching for a villa on Mykonos, and they found you on a platform where, as above, they compare 10 villas in 30 seconds. Those are not the people we go after. We will create demand for your villa and send it straight to your own site, where there is nothing beside you to compare you against.

03

“I earn the same whether the booking comes through Airbnb or direct. I raised my rates there to cover it.”

This is exactly where you lose the money. You have already proved that your guests will pay the higher price. They paid it without hesitating, on the very page where they could compare 10 villas in 30 seconds. So why does that difference end up with Airbnb instead of in your pocket?

Why you should trust our work

The most recent case

D’Angelo Villas, Mykonos

The difference we made in just two months, in the middle of high season.

Organic social

800,000+
views
11,000+
interactions
1,000+
new followers
100+
enquiries in the Instagram inbox
150+
messages on WhatsApp

Every one answered the same day, in the guest’s own language.

Paid advertising

€195 → €4
per initiate checkout from ads
€0.21
per unique visitor sent to their website
100,000 people
specific retargeting audience pool built up

On €20 a day.

Website and bookings

1,251 → 2,200+ visitors
1,251 unique visitors in the twelve months before we started. Over 2,200 in just two months.
3 → 70+
unique visitors a day
~15 → 12 direct bookings
Around 15 direct bookings across the whole of last season. 12 in two months of high season, on a calendar already close to full. Countless more were turned away because no dates were left.
€16,684
the value of those 12 bookings, across 49 nights

At platform rates, €2,500 to €4,200 of that would have gone in commission. It stayed with them.

Oliver is tenacious, and not afraid to put in long hours to get the material. He is always looking for ways to bring extra value to his clients, and he did a great job zoning in the ad spend over a short span of time.
Alex · D’Angelo Villas, Mykonos

How our projects work

01

Up to ten posts a day

Not one polished film a month. One reel every day for your page, and up to ten trial reels to build engagement, so the algorithm has something to work with.

02

Every viewer is guided to your website

Automated replies, comment triggers, one link. A view that goes nowhere is a view wasted.

03

I answer every enquiry myself

Same day, in the guest’s own language. You see the bookings. You do not spend your time on enquiries.

04

Your adspend will only go to what we know works

Every image and every line is tested before a budget goes behind it. Nothing is spent on a guess.

Four types of short form content made to get engagement and send people to your booking setup.

The next step

Sounds interesting?

Let’s have a talk about your setup and what this would actually look like for it. Twenty minutes is enough for both of us to tell whether it makes sense. Pick a time that suits you, and I will take it from there.